A Media Development, Publishing, Management and Production Company
WHERE PRODUCERS COME TO BOOK THEIR NEXT GUEST EXPERT
Platinum Guestpert Dr. Philip Dembo, Author of The Real Purpose of Parenting, was a guest expert on HLN Nancy Grace
Click here to read Jacquie’s blog
The dreaded speaking points!
Many flinch when asked to provide speaking points for an interview or a potential interview. The resistance that comes up is akin to school homework. The excuses we hear are, "I don't have enough time" "It takes too long" "We never get feedback, so what's the point?"
And from my perspective, I am astonished by the trepidation that lead to so many missed opportunities. Every request for your point of view, is an opportunity to put your signature imprint out into the world - out through the media. Isn't that what it's about? Isn't that what your communication purpose is - to offer your take?
In the time it takes to compose the email to our staff that lists the reasons 'why' you can't perform the task, I assure you, the job could have been done. After all, it's rarely a pop quiz on anything except what you know and do all day every day.
From the seat we take, we scratch our head and wonder - if they can't handle this, how are they going to handle the bigger things that come up?
Relax and in*joy the process!
What it means to have your A-Game!
I've written about this for awhile. Much of this topic for me became the content for my book this year, "Heartfelt Marketing: Allowing the Universe to Be Your Business Partner." So if it sounds like I'm beating the same drum, forgive me; however, I implore you to read closely. What is the A-Game? We play matchmakers for a living. We match media opportunity with the right expert. We do this all day long, every day! For the most part, WE LOVE IT! When it gets sticky for us, is when we witness a level of 'unwillingness' disguised in it's many forms, get in the way of the opportunity. Often times it sounds like this, "I wish they gave me more notice" "How much does it pay" and we get a lot of "Only if...." with a list of conditions that follow. It shows up as a correction on the part of the offer, as if it "should be this way, then..." Please don't mistake the idea of acquiring information from listing conditions. Acquiring information is the name of the game. Listing conditions, folds the process.
I often think about Ellen DeGeneres - talk about being on her A-Game. And when the opportunity came along to add "American Idol" to her already successful daily tasks of duties - she said "yes." Ultimately, it wasn't right for her, but she showed up. She's an extraoridinary example of the A-Game.
In our world, the folks that are willing to show up - big and small - absolutely, unequivocally succeed. Maybe not in their desired timing, but I always see them pop. It's one of the most gratifying parts of our work. The folks that like the idea of the outcome, but aren't engaged in the process - usually spin at why it's other people's fault they haven't been given the "prescribed right" opportunity. Or, the other tactic of - throwing conditions in the way of the process instead of allowing an opportunity to completely unfold until all the information is available to make have the privilege of making a fair choice.
Why do I care to write about this, so often. I genuinely want people to succeed, and I want to continue to succeed. I observe the dynamics as take home information for me, to review the check list for myself when opportunity presents.
How to get the attention of a booker?
“To get booked in a flash, you need a pitch that sells, and to generate a pitch that sells, you need a sharp, catchy hook. Like all techniques we cover in this book, ultimately, this all boils down to you. Your hooks and angles can change all the time. They can change based on season, current trends in science or popular culture, or for the specific show you hope to be on soon. So you can have multiple hooks at hand, but they have to be time sensitive and show sensitive.A hook is the twist that is applied to your pitch. For example: Extreme Makeover Home Edition is a twist on Extreme Makeover. The pitch? The show that gives your home a facelift.Also, think of yourself as a brand name. Rich Dad, the Love Doctor, the Fitness Gourmet, Sherlock Bones, to name a few brands.Show a producer your press kit. A press kit is your visual calling card. Your press kit is an informational package that you send out to media outlets. It contains newspaper clippings about you, your bio, an edited reel of your appearances on other shows, photo, and press release.The more focused your brand name, the easier it will be to sell yourself and Get on TV."
Jacquie has produced countless TV shows and been involved in booking, or producing 10,000+ television guests. Jacquie also works with new and exciting talent on their branding, promotion, marketing and development, as well as on-camera skills.
To Book a Guestpert Call:
- (310) 584-1504
Guestperts Start Here
Producers Register Here
Social Networks
Hot Topics Needed and Upcoming Guestpert Appearances
TVGuestpert Needed Hot Topics and Upcoming Guestpert Appearances...
Needed Hot Topics:
* Why are men more affected than women by the recession?
* SOPA/PIPA
* Child anger management
* Finding the right summer camp early for your teen.
* Finding love on the road to recovery.
**************************************************
1/28: TVGuestpert Host On Camera Training in Santa Monica
1/29: Dr. Philip Dembo on MAX & Friends
1/30: Christy Whitman and Rebecca Grado on The Today Show for their book "Taming Your Alpha Bitch"
February 2012: Chelsea Krost in Girls Life Magazine
2/13: Mary Spio, Damona Hoffman (Dear Mrs. D) and Joanna Garzilli on Fox 5 News
2/14: Mary Spio on Cool Change Radio
TESTIMONIALS
"OMG!! It is amazing!! I love it.
You put a lot of loving energy into this project...for which I am eternally grateful. You may not believe this, but after I read through the entire press kit you just sent me, I cried. It was like seeing my life and all my professional accomplishments flash in front of me and I was so proud. In fact, right now I am still catching my breath as this press kit has blown me away."
~Eve Michaels – Platinum Guestpert (on her Press Kit)
"In this industry it is hard to find wholesome, trustworthy, and understanding people. Jacquie Jordan and her staff go above and beyond to deliver what they promise and be the best support system you could ask for along the journey."
~Chelsea Krost - Platinum Guestpert
"I have been working with Jacquie Jordan for almost four years. I’ve loved every minute of it. I thought I was fairly articulate about expressing my ideas and summarizing my book prior to seeing myself on tape for the first time. Not a pretty sight. I had a long road ahead of me. Without exaggeration they took me from being a rambling unfocused on-camera guest to what I believe now to be a concise, sharp, on-point expert ready to handle any situation on camera. That transformation is entirely due to their efforts."
"The demo reel they made for me opened doors otherwise inaccessible. Their training allowed me to perform well whenever on radio and TV, always being invited back for more. Their press kits are the best I’ve seen in the industry; their growing publishing arm allowed me to publish my magnum opus. They are a class act all the way."
"If you decide to go with Jacquie and company, you will be in expert guiding hands. They have my wholehearted and enthusiastic endorsement."
~Jeff Schweitzer, PhD - Platinum Guestpert
"I was speaking at a conference two years ago, (locally) and the headliner came over to us ( my wife, Linda and I). She has been all over national TV as an "expert" and had a bestselling book. She thought we needed to meet Jacquie and her people at TvGuestpert.com. I was skeptical and deferred this whole notion of reaching for my dream to take my message to the largest stage. A year later, Linda and decided to fly to LA and see what this whole Jacquie Jordan thing was all about. What we found when we arrived, was something we never believed existed in this industry...professionals with integrity and vision and an ability to "say what they do and do what they say". We are all about integrity and took a leap of faith. Jacquie, Richard, Stephanie and Jane have been amazing. Today I am host of my own radio show, my book will be published this fall and we are poised to take our leap!"
"Thank you Jacquie and co."
~Dr. Phil Dembo - Platinum Guestpert
"Ranking went back up to # 6 on the top 10 list."
"I am soooo grateful to have had this great experience. And we have sewn 10,000+ seeds and gotten millions of impressions. How amazing! Thank you so much for my best selling book."
~Darren Campo - Platinum Guestpert
"I’ve had the pleasure of working with Jacquie for years… I’ve taken her training classes, as well as private coaching sessions. The result? I learned how to package myself into media sound bites and an on-camera presence. Jacquie’s team taught me make-up, helped me prepare camera ready outfits for travel, created my sizzle reel, and much more. If you’re looking to move into media as an expert in your space, Jacquie with her sage experience on countless productions will get you to where you’re going. Jacquie’s creativity, generosity, good will, and always upbeat attitude make working with her an absolute pleasure."
~Dianne Gubin – Elite Guestpert / On Camera Media Training Client
"I found your book at our local library and I love it!...Your website is very user friendly, also. I plan to log in and list myself as one of your "TVGuestperts" as soon as I get my 5 finger brand hand together!"
~Sara Tetreault www.GoGingham.com / (Stylishly Frugal Living)
"We never would have believed five minutes could be so profitable! We sold over $40,000 of product after our five minute segment on “Martha”, and we could track re-broadcasts of our segment based on sales to our business for the following year."
~Kimberly and Katherine Corp – Elite Guestpert, On Camera Training Clients
"The skills Jacquie taught me in her book, course, and coaching have given me the keys to successfully communicate to a broad audience in a language that catches attention but never compromises the core of the meaning of my work and mission in life. This is the alchemy of heart-based marketing; turning your invisible passionate emotions about your work,topic, or product, and turning it into a sound-track that will grab attention and invite a wide audience into your mission."
~Christine Stevens, UpBeat Drum Circles - Media Coaching Client
"Jacquie Jordan sends a heartfelt message that we can be strong in business and still come from the Heart. This book represents where business is going – from being a one-track money model to an expression of who we are and one that can help humanity as well."
~Ali Brown, Ali International LLC, millionaire entrepreneur coach
"I recently used an expert who did not come through Jacquie Jordan & even though I prepped her & wrote out her bullet points, the expert did not deliver as we rehearsed. She was thrown off by the host, got confused & looked lost through the rest of the segment. This hasn't happened with experts who come through TV Guestpert."
~TV Producer, CBS Studios, Inc.
"Jacquie ought to know how to get you on TV... she's put half the country on TV.... including me"
~Maury Povich, Television Host
"Jacquie Jordan has humor and humility about the often chaotic and hectic pace of television producing and lets people in on knowing how important they are to the show and the process."
~Marla Maples Trump, Television Host
"Jacquie has the ability to maintain a fair balance between the voice of the project she is producing and the needs of her guests. By integrating her personal warmth, wit, and ability to get to the heart of an issue, the end result is guaranteed to be a winner."
~John Edward, Television Host, Psychic Medium and author of Crossing Over
"Like many creative types, after finishing my first masterpiece, I had no idea how to begin promoting myself. It was overwhelming and frightening to even think about. I was fortunate enough to meet with Jacquie Jordan at TV Guestpert and read her book, Get On TV!, my goal is no longer to be on Oprah or Ellen DeGenres tomorrow, but I now have a road map to get there and be ready for it. More importantly, I feel like promoting myself can be fun, empowering, and completely possible!"
~Emrys Hanley, Singer/Songwriter
Services
What‘s Hot
Contact UsTVGuestpert.com is a subsidiary of Jacquie Jordan Inc., a media development company.