So many Experts have great talent & messages to offer the world. TVGuestpert is the place to package your message and create the media entity that represents your identity.
In Allen Salkin's new book, From Scratch: Inside the Food Network, he describes Rachael Ray's rise to TV fame. What I love about his take on her, is that she is the perfect example of the overnight success, that was years in the making. As a TV Producer and media consultant, people expect to be an overnight success with very little effort. Yes, there are some folks who come out of no where and do land some fame, but for most of them, they don't have long lasting staying power.
In a society where becoming a celebrity is actually a profession, I respect and admire someone who works their way to where they arrive.
In our media training workshops, most people think the immediate chemistry is a one stop shop, but this moment, as reprinted by Allen Salkin in Emmy Magazine, is a perfect example of a lifetime of training:
Rachael Ray: Not An Overnight Success, but Through Hard Knocks, Capitalized on Her MomentFrom her first pop on national television, Rachael was gold - so obviously appealing that you can sense what Lou had heard on the radio simply by reading the transcript from her appearance on Today.
Al Roker: This morning on Today's kitchen, comfort foods of the century. With the kids home from school and a winter that just won't go away- neither will my friends - there's nothing better than cuddling up in your flannels with some hot and tasty comfort foods. Rachael Ray, author of Comfort Foods: Rachael Ray's 30 Minute Meals, is here - you got very excited when I said that.
Rachael Ray: Yeah, it's cool. Al's saying my name. Groovy.
Roker: She's here to show us how to make one-pot dishes.
Roker: So, now what's the deal? Why are we so excited about comfort foods these days. Rach?
Ray: Well, because they bring everybody back to their beginnings, you know. Comfort foods are as different as wherever you grew up, you know.
Ray: My grandfather is from Sicily, so for my mom, a big pot of escarole and beans is comfort foods. My dad's from own South, so for him, jambalaya is comfort foods. Me, I've always lived in the Northeast, so what we're going to make right now is comfort food for me.
Roker: Chicken and dumplings.
Ray: Chicken and dumplings soup.
Roker: All right. How do we get started?
Ray: Okay, well I know you know how to cook, but can you just pretend you don't for a minute, okay?
Roker: Okay, I have an no idea.
Ray: Quick - quick chopping lesson.
Ray: If you're not comfortable in the kitchen, first thing to do, get a firm grip about whatever your chopping, curl your fingers under so they don't call you lefty.
Ray: Okay? Get a nice sharp knife...
That my friends, is how it's done. Within two minutes, you've learned about where she comes from, what she's going to make and why she's going to make it. In the process, she has captivated her interviewer, told a joke and taught a lesson. It's not as easy as she made it look, but after a childhood in restaurants and years of work, it was easy for her.
TVGuestpert comments: Rachael knew how to immediately frame her opening sound-bite that set up her expertise, define the segment, and take assertion of the segment in a charming entertaining way while giving the viewer at home invaluable take away information.
If you have a chance to read Salkin's whole piece on Rachael Ray, it says that she didn't get her way either when the Food Network green lit her show. She had to concede to the idea that she would only do one meal per show instead of three which became the successful ingredient for her signature show.
As a content provider, we deal with the various multi-dimensions of content on a daily basis through our work at TVGuestpert. We are in the incessant flow of pitching, being pitched, and pitching again. We serve many masters in the game of content and distribution. One of the most difficult issues we deal with as a media development company is when we know a pitch is good, but the idea-generator can't let it go. They are so passionate about the project that they are choking the life out of the organic process.
One might say this is a problem of abundance given how few ideas truly fly. At some point, a good idea needs to be released into the world for its own possible survival. It needs to be released so that others who will benefit from the idea can add their creative input, two cents, signature or specific requirements that would make it successful through their company, financing or distribution. Collaboration is key. A good idea is a living organism.
We’re off to a BRAND NEW YEAR!!! So much is happening – that it’s quite exciting.
We just Published Our Author Guestpert Darren Campo’s novella “Disappearing Spell: Generationist Files, Book 1”, available on Kindle and featured in Entertainment Tonight’s 12 Days of Christmas Give Away. This is the third property we’ve had the privilege of publishing with Darren Campo over the last few years. One of which is a popular best seller.
If you are interested in participating in this year’s Celebrity Gift Bags like Entertainment Tonight’s 12 Days of Christmas Give Aways, please let us know. Last year, we were represented at the Emmy’s, Teen Choice Awards, The Writer’s Guild Awards, and others… This year we will be working with TEDx in addition to our product exposure. As a result of these celebrity gift bag participations, Guestpert Christy Whitman has turned her exposure into celebrity relationships that are participating in her upcoming book and project. To see the fantastic photo ops Christy received from the exposure, please check out our TVGuestpert Facebook Page, where you will find ALL of our current media appearances from all of our Guestperts, provided we acquire copies of the bookings.
Which brings us to our next TOPIC:
In 2006 “Get on TV” was published. On page 169, the unspoken policy was written about the protocol of asking Producers for copies of your appearance. It is 2014, and this protocol has not changed. Producers, even if they are nice – and say they will, DO NOT provide copies of your appearances. And for us, the expectation of such, interferes directly with the bookings process. So we ask our Guestperts to be fully self-supporting in acquiring their own appearance either through us directly (pre-ordered) or of their own means.
In today’s technology, you may receive a LINK of your appearance or find this online. This is nice, but links do not LIVE. They are subject to the address of the hosting website that they are on. Folks commonly will post links on their own websites, and when we send potential producers, casting directors, development executives to your site to see the previous appearances, and these links are dead – you look irrelevant, and we look foolish.
That is why we are adamant about acquiring the .mov file of the appearance because you will own the appearance.
Why do you need an . mov file of your appearance? For many reasons: for your website – it LIVES at your own control; so we can have a copy to promote your work; etc.
Following Guestpert TV appearances, if we do not receive .mov files either through TVGuestpert Video Monitoring Services or your own methods of clean recording and conversions, our bookings department is left with their hands tied to move you into larger opportunities - especially without the cumulative material of an updated demo reel. When we have enough video content, we rely as much on the video content as we do the Hot Topics. This is how we work to pop you from local to national bookings. It’s a tried and true formula for us that has worked successfully with many other Guestperts.
A few Guestperts have not posted any content or fresh Hot Topics since the New Year started. Producers read that as you are inactive.
Just to keep working in high collaboration and definitive results, please take a few minutes to review our Hot Topics Guidelines and Membership Guidelines by requesting a copy from Assistant@TVGuestpert.com.
We love what we do and have many opportunities moving at once, so please reach out, if you need support.
Finally, for seasoned and new Guestperts – to stay up on your game – our next On Camera Training is February 22nd, 2014.
Meet the Producer and Behind the Scenes with two-time Emmy Nominated TV Producer Jacquie Jordan and Guest Producer Camilla Granasen Saturday, February 22nd, in Marina Del Rey, CA.
Meet the Producer and Be a Celebrity Guestpert.
Even professional athletes and singers continue to receive coaching, support, and direction as they continue to showcase their craft.
Join TVG for an intensive platform development workshop:* Learn firsthand - what producers need* How to keep your story fresh* How news hooks keep you relevant* The danger of being a one trick pony* Find out what makes a celebrity Guestpert.* Showcase yourself in this rare opportunity on camera in front of a TV Producer
Where: Marina Del Rey Studio from 1-5pm
RSVP: SCobian@TVGuestpert.com or 310-584-1504
GUEST PRODUCER: Camilla is a producer with 20 years’ experience in the world of television, commercials and theater in both Europe and America. Over the past 15 years she has been based in Los Angeles where she has worked on numerous TV shows including the multi award winning TV show Behind the Music, for VH1, the critically acclaimed series Inside TVLand, The Tyra Banks Show, Room Crashers (HGTV), Rob and Amber get Married (CBS), Journey of a Lifetime with Jeremy Piven (Travel Channel), Million Dollar Listing (BRAVO). For the makeover show Before & After’noon Movie (USA Network) she wrote, produced and directed over 40 episodes. She recently sold a show to HGTV which is slated to air in the first quarter of 2014.
Jacquie has produced countless TV shows and been involved in booking, or producing 10,000+ television guests. Jacquie also works with exciting new experts and celebrity clients on their branding, promotion, marketing and development, as well as on-camera skills.
Needed Hot Topics:
* Beauty Bullies
* Before Work and After Work Rituals
* Facebook Social Manipulation
* Dealing with suicide in the family
* How to Avoid Fighting When You Discuss Money
12/10: Louise Ashby on Mind Over Heart Radio
12/10: Karen Silton on Singin' In The Rain with Sunny Chayes
12/12: Pat Pattison on KUSI-TV
12/12: Erica Spiegelman on KUSI-TV
12/18-12/19: Dr. Dennis Holmes taping Access Health for Lifetime
1/24: TVG Media & Marketing Workshop in Marina Del Rey, CA.
"Authors dream - New York Times Bestselling Author; Today Show appearance on the day the book comes out, and a People Magazine snapshot of celebrity Jordin Sparks holding our book and complimenting us on the Books Buzz Page - We experienced all of that collaborating with the team at Jacquie Jordan Inc. for our New York Times Bestselling Book, Taming Your Alpha Bitch."
~ Christy Whitman NY Times Bestselling Author www.christywhitman.com
"I was speaking at a conference two years ago, (locally) and the headliner came over to us ( my wife, Linda and I). She has been all over national TV as an "expert" and had a bestselling book. She thought we needed to meet Jacquie and her people at TvGuestpert.com. I was skeptical and deferred this whole notion of reaching for my dream to take my message to the largest stage. A year later, Linda and decided to fly to LA and see what this whole Jacquie Jordan thing was all about. What we found when we arrived, was something we never believed existed in this industry...professionals with integrity and vision and an ability to "say what they do and do what they say". We are all about integrity and took a leap of faith. Jacquie, Richard, Stephanie and Jane have been amazing. Today I am host of my own radio show, my book will be published this fall and we are poised to take our leap!"
"I have to say that purchasing my book on Audible.com, downloading it onto my computer and listening to my voice read my book brought goose bumps to my body and a welling up of tears in my eyes! What an awesome experience!"
"Thank you Jacquie and co."
~Dr. Phil Dembo - Platinum Guestpert
"I have been working with Jacquie Jordan for almost four years. I’ve loved every minute of it. I thought I was fairly articulate about expressing my ideas and summarizing my book prior to seeing myself on tape for the first time. Not a pretty sight. I had a long road ahead of me. Without exaggeration they took me from being a rambling unfocused on-camera guest to what I believe now to be a concise, sharp, on-point expert ready to handle any situation on camera. That transformation is entirely due to their efforts."
"The demo reel they made for me opened doors otherwise inaccessible. Their training allowed me to perform well whenever on radio and TV, always being invited back for more. Their press kits are the best I’ve seen in the industry; their growing publishing arm allowed me to publish my magnum opus. They are a class act all the way."
"If you decide to go with Jacquie and company, you will be in expert guiding hands. They have my wholehearted and enthusiastic endorsement."
~Jeff Schweitzer, PhD - Platinum Guestpert
"In this industry it is hard to find wholesome, trustworthy, and understanding people. Jacquie Jordan and her staff go above and beyond to deliver what they promise and be the best support system you could ask for along the journey."
~Chelsea Krost - Platinum Guestpert
"Jacquie is so tuned into what is going on in the world of TV. You should take her training before a network lures her away to be its President!"
~Carole Lieberman, M.D., Media Psychiatrist – Elite Guestpert / On Camera Training Client
"Ranking went back up to # 6 on the top 10 list."
"I am soooo grateful to have had this great experience. And we have sewn 10,000+ seeds and gotten millions of impressions. How amazing! Thank you so much for my best selling book."
~Darren Campo - Platinum Guestpert
"A big thank you to Jacquie and her crew for their brilliant work. As of July 13th, 2013, because of their hard work and dedication, I now have a featured article published in the Wall Street Journal."
~Christopher Dukes – Standard Guestpert
"I’ve had the pleasure of working with Jacquie for years… I’ve taken her training classes, as well as private coaching sessions. The result? I learned how to package myself into media sound bites and an on-camera presence. Jacquie’s team taught me make-up, helped me prepare camera ready outfits for travel, created my sizzle reel, and much more. If you’re looking to move into media as an expert in your space, Jacquie with her sage experience on countless productions will get you to where you’re going. Jacquie’s creativity, generosity, good will, and always upbeat attitude make working with her an absolute pleasure."
~Dianne Gubin – Elite Guestpert / On Camera Media Training Client
"@Jacqjordan You are the queen of helping us get on TV!!! Thanks for all u've done for my career as the Love Mentor!!!!"
~Dr. Diana Kirschner - Elite Guestpert, @drdiana
"I am so impressed with your energy, experience and ideas! You packed a lot of information into the 4+ hours. I found the video exercise was particularly helpful to me. Thank you for helping me break out of the 'reporter restraints' and be free to be the TV Guestpert! I now realize how I need to start solidifying my credibility in that role."
"Thank you again, Jacquie -- I'm excited to work on clarifying my message and sharing my stories.... 'as a mother of two'."
~ Karen Owoc - Standard Guestpert / On Camera Training Client
"I found your book at our local library and I love it!...Your website is very user friendly, also. I plan to log in and list myself as one of your "TVGuestperts" as soon as I get my 5 finger brand hand together!"
~Sara Tetreault www.GoGingham.com / (Stylishly Frugal Living)
"We never would have believed five minutes could be so profitable! We sold over $40,000 of product after our five minute segment on “Martha”, and we could track re-broadcasts of our segment based on sales to our business for the following year."
~Kimberly and Katherine Corp – Elite Guestpert, On Camera Training Clients
"Look who's talking about manifestation. You sit there with your magic wand helping everyone around you make their dreams come true."
~Judith Claire, On Camera Training Client
"The skills Jacquie taught me in her book, course, and coaching have given me the keys to successfully communicate to a broad audience in a language that catches attention but never compromises the core of the meaning of my work and mission in life. This is the alchemy of heart-based marketing; turning your invisible passionate emotions about your work,topic, or product, and turning it into a sound-track that will grab attention and invite a wide audience into your mission."
~Christine Stevens, UpBeat Drum Circles - Media Coaching Client
"I would like to thank you for writing Get On TV!. I'm only on the 4th chapter, but I can say the most needed information bursted out of the pages starting in the 1st chapter. By reading your book, I'm am greatly encouraged that I CAN succeed with much prayer, work, and implementing your tips."
"Thank you so much for sharing the 'wealth of knowledge' with the world, so that everyday people like me, can be better equipped to pitch our project correctly, and LORD willing, have an opportunity to share people's inspirational stories with the world!"
A fan of yours,
"Jacquie Jordan sends a heartfelt message that we can be strong in business and still come from the Heart. This book represents where business is going – from being a one-track money model to an expression of who we are and one that can help humanity as well."
~Ali Brown, Ali International LLC, millionaire entrepreneur coach
"I recently used an expert who did not come through Jacquie Jordan & even though I prepped her & wrote out her bullet points, the expert did not deliver as we rehearsed. She was thrown off by the host, got confused & looked lost through the rest of the segment. This hasn't happened with experts who come through TV Guestpert."
~TV Producer, CBS Studios, Inc.
"Jacquie ought to know how to get you on TV... she's put half the country on TV.... including me"
~Maury Povich, Television Host
"Jacquie Jordan has humor and humility about the often chaotic and hectic pace of television producing and lets people in on knowing how important they are to the show and the process."
~Marla Maples Trump, Television Host
"Jacquie has the ability to maintain a fair balance between the voice of the project she is producing and the needs of her guests. By integrating her personal warmth, wit, and ability to get to the heart of an issue, the end result is guaranteed to be a winner."
~John Edward, Television Host, Psychic Medium and author of Crossing Over
"Like many creative types, after finishing my first masterpiece, I had no idea how to begin promoting myself. It was overwhelming and frightening to even think about. I was fortunate enough to meet with Jacquie Jordan at TV Guestpert and read her book, Get On TV!, my goal is no longer to be on Oprah or Ellen DeGenres tomorrow, but I now have a road map to get there and be ready for it. More importantly, I feel like promoting myself can be fun, empowering, and completely possible!"
~Emrys Hanley, Singer/Songwriter
When we place the Jacquie Jordan Inc. logo on a Guestpert’s profile, it is because Jacquie Jordan Inc. has produced their demo reel. It’s a special seal of approval that lets the producers know the distinction between demo reels produced by Jacquie Jordan Inc. and demo reels not produced by Jacquie Jordan Inc. on the TVGuestpert site.