So many Experts have great talent & messages to offer the world. TVGuestpert is the place to package your message and create the media entity that represents your identity.
Ouch! Steve Harvey! That was one of the most awkward hosting moments I can remember in my career as a television producer and media trainer. Certainly, an awkward moment for all who watched. Awkward doesn't describe the confusion between Miss Colombia and Miss Philippines vying for the title of Miss Universe.
If this unforgettable career blunder can happen to seasoned Emmy Award-winning talk show host, Steve Harvey, where does the on camera skill set leave the rest of us? Oh, we think a blunder like that would never happen to the likes of us? I'm here to say, that we have more at stake for foot and mouth disease than Steve Harvey will suffer. We don't get the same amount of media opportunities to redeem ourselves in the public eye to their forgetfulness. If we are promoting and representing our message, our businesses, our point of view and our reputations, the standard for our performances runs high.
Just knowing the basics is instrumental in handling a television interview. While Steve Harvey was hosting an international live event, the guest interview will usually fall in one of the following categories:
It's exciting to know a producer has called to book you on TV, but do you know what type of interview you are participating in? There are four distinctive types of interviews to know about, without getting caught by surprise. Each type of interview has it's own distinct requirement in terms of your participation.
SIT DOWN INTERVIEW
This is the most typical type of interview that you will see on Charlie Rose, Super Soul Sunday, and "on the couch" with your favorite morning show host. This type of recognizable interview is when a celebrity promotes their movie, you promote your book, or an expert discusses the most recent study. What defines a sit down interview is that it is an in person, in studio, interview with a host facilitating the discussion.
It is not to be confused with a Diane Sawyer 20/20 interview or a Barbara Walters interview which looks like a sit down, in studio interview, but is actually an ENG Interview. (See below for ENG definition). A sit down Interview is often live, if not live to tape. A live to tape interview is treated like it is live, but it is actually pre-recorded; however, no post production/editing will be applied to the show, except for rare instances. And almost never because or for the guest expert's comments which is why you need to mean what you say, say what you mean.
DEMO is short for demonstration. We recognize these segments as cooking segments, fashion segments, beauty product, or techno-gadget segments. Demo segments can be in studio or remote ie. in someone's home kitchen.
Reminder, do not confuse a demo segment with your need to have a demo reel!
We recently sent an expert out to do a demo segment. Since we are in the Los Angeles TV market, we often send people to smaller markets when they are new to being on television. In this case, the booking was in Northern California. We booked the client to do a demo segment on weeds in your backyard that make a great salad. As we pitched it to the producer, it was with the idea we'd show the weeds in a big demo fashion and then, what the weeds would look like when you make up a salad.
The client didn't return our pre-production calls with confidence that she had it covered. We all know this spells trouble. We received her email that she had spoken to the producer the night before for her pre-interview, and that the producer said that bringing a salad was not necessary. This was because the client had no props other than a few weeds. When we watched the show live, the DEMO segment had been reduced to a sit down Interview, losing my client the opportunity for a really good DEMO segment that would have placed her on other like-minded television shows ie. Rachael Ray, etc.
This is the type of box interview you see on Breaking News stories on CNN, HLN, Fox News Channel - where they are talking to an expert that is on location via satellite.
More and more of these interviews are being conducted via SKYPE. The quality of a SKYPE interview is never as clean visually as a satellite interview, but they are much cheaper and immediate. Having booked thousands of Guest Experts on television, being on TV in a SKYPE interview is never an excuse for a guest expert to allow for poor quality, uneven picture, and/or bad lighting. A trained guestpert or trained guest expert will know how to level their SKYPE shot with the size of the host on the set. A trained guestpert will know how to look into the eye of the computer camera and NOT at their computer screen.
While discussing satellite interviews, which I think are the most masterful interviews because very often, you do NOT have real time feedback of personal facial expressions. During a satellite interview, you are often staring directly into a camera with a feedback line in your ear, in an empty room by yourself which means, don't look away from the camera. Don't make funny facial expressions. You may not know when you are on a hot camera.
ENG or FIELD INTERVIEW
Finally, the ENG or field interview. Is this type of interview, it usually does not take place in a studio. If it does take place in a studio, it's usually in the likeness of a studio, but it has added features such as b-roll, or host narrative and has been edited through post production which means that your primary interview and what you say, will be chosen after you have been taped. This leaves the guest expert very little control over the final product. Again, this is why, what does come out of your mouth, matters, as you won't have the opportunity to take it back.
According to life coach Lisa Haisha, "Having done dozens of in studio sit down interviews, I managed through the brutal 5 minutes in the hot seat with 20/20's field interview representing my client's reputation due to simply being prepared for this style of interview."
And yes, if you are wondering, you can have a combo interview such as a DEMO INTERVIEW in the FIELD.
SEE THE ORIGINAL ARTICLE ON THE HUFFINGTON POST: http://www.huffingtonpost.com/jacquie-jordan/steve-harvey-ouch-how-to-avoid-on-air-errors_b_8857166.html
Guest contributor examines the starmaking process and traces reality’s roots to daytime talk-show segments - first appeared on The Wrap: http://www.thewrap.com/reality-daytime-talk-show-connection-guest-blog/
When producing daytime talk shows in the late ’90s to the ’00s, we used to produce every genre of pre-dated reality shows in one-hour talk-show formats (46 minutes of actual show time). Topics included: Wishes and Dreams, where — pre-Oprah’s “Favorite Things” — we’d give away a free house or a new car; find a lost love (thank you, Troy Dunn, host of TNT’s “APB”); and arrange meetings with celebrities (even if it was Maury’s wife, news anchor Connie Chung). In 46 minutes we’d give five sets of twins complete makeovers, making a quick change on a Broadway show look like eternity, and we had plenty of stories about little people and paternity tests. Now each topic practically has its own network.
Those segments have spawned a decade and a half of unscripted reality content to the extreme. Some of the folks who came out of the talk-show world to rule the reality world include execs like We tv President Marc Juris (“Rolonda”); Holly Jacobs, SVP of Programming and Development at Sony Domestic Television (“Sally Jesse Raphael”); and A&E and History Channel President Paul Buccieri (“Arthel & Fred”).
“We are all familiar with Joseph Campbell’s The Hero’s Journey. Archetypes are the delivery vehicle for story. Casting can be the most important part of storytelling in film and TV,” said Darren Campo, SVP Programming Strategy Food Network. “Great characters instantly convey a world of emotions and expectations from which the story unfolds.”
When a network sends a mandate out to us at TVGuestpert, or other producers and production companies, the veil is of a story line or range of which practically defines a personality type of person. This has many production companies scouring the country like a large casting call. In fact, sizzles have turned into talent reels.
“It’s all about, ‘Can this character carry a whole show?'” said Jordan Mallari, VP of Development for Stage 3 Productions with such shows as LMN’s upcoming launch of “The Last Goodbye” with medium Rebecca Rosen. “It’s 1) find great, fresh talent and lock them under contract, 2) develop a unique format around them, 3) showcase the talent and format.”
If you are paying close attention, you can spot the next trend. They come in waves of police shows, brides, unusual people, truck stops and diner types, survivalists to psychics. So the question here is: Have we simply become one uber-sized casting department or are we still producing story and television?
“It’s also knowing that the competition from production companies to digital media are doing the exact same thing,” added Mallari, a veteran reality show producer. “We are all looking for the next big name.”
When Roseanne Barr sang the National Anthem at a 1990 San Diego Padres baseball game, no one seemed to remember she was a comedienne. She made fun of herself by singing the lyrics off-key, in her white trash persona made famous by her hit show Roseanne, Roseanne added insult to injury when she grabbed her crotch and spit on the pitcher's mound as she walked off to a boo-ing crowd.
It was career suicide for the Primetime Network Queen. Even the president at the time, George Bush, called it "disgraceful," an anti-American sentiment that followed Roseanne around for years to come.
Fast forward, 25 years later headlines hail comedienne actress Maya Rudolph for channeling Beyoncé (her popular imitation Saturday Night Live character) for singing the National Anthem at the commencement address for Tulane University. Pop culture, social media, The Today Show.com, all loved it.
As a TV producer and media consultant, I am always observing, studying, and pondering why content hits and when it doesn't resonate.
I asked a few experts their take on the two different renditions to see if I was missing something, and the following is what was shared:
Christy Whitman (@ChristyWhitman), New York Times Bestselling Author of The Art of Having It All, said that there was a BIG DIFFERENCE in why Maya's rendition worked and Roseanne's didn't. One of the reasons mentioned was that "Maya appeared to be feminine, fun and classy and Roseanne really looked so masculine especially with her behavior of grabbing herself and spitting. It was far from feminine, fun and classy. "
But aren't they both impersonating? Or did we lose the fact that Roseanne was playing a caricature of herself? Or was it a matter of my favorite consideration which is know your audience?
Dr. Lynn Anderson (@DrLynnAnderson), celebrity yoga instructor and author of Sex Matters said, "The main difference is that Maya knows her audience and knows what she can do to entertain them. College kids! Roseanne was singing at a baseball game which is as American as you can get. She used the wrong approach for the audience. Patriotic spectators! So Roseanne missed her audience, and missed the key ingredient entertaining without insulting. Maya got it right."
I disagree. I think the National Anthem and both audiences should be held to the highest regard, and I don't think either performance worked, but I admit, I may be in the minority.
With the exception of a few, like media psychiatrist Dr. Carole Lieberman (@DrCaroleMD), who felt like me, "Quite frankly, I find both Roseanne's rendition and Maya's rendition offensive. In today's world, with threats against America coming from all sides, we need to give the national anthem the respect it deserves."
Twenty-five years is along time and collective opinion does soften, according to Los Angeles therapist Judith Claire (@topgunlove) and co-author of, So That's Why They Do That, "Steven Colbert's nine-year run as a conversative, a-la Fox News talk show host, who is an over-the-top patriot with a huge ego, has been another step in letting us know there are no sacred cows, and we can laugh at anything and still be a good American."
As I reconnect with my own sense of humor, Claire reminds me, "Our ability to laugh at ourselves and the craziness in our world might make us better Americans."
Jacquie has produced countless TV shows and been involved in booking, or producing 10,000+ television guests. Jacquie also works with exciting new experts and celebrity clients on their branding, promotion, marketing and development, as well as on-camera skills.
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* Why does being "lucky" in life make people uncomfortable?
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2/16: Erica Spiegelman on "Tell Me Your Story" on KZSB AM 1290 Broadcast Radio
2/27: TVG Media & Marketing Workshop with guest producer Sandra Allen, Senior Producer at Harpo Productions for Iyanla: Fix My Life
3/26: TVG Media & Marketing Workshop with guest producer Randi Paige.
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"The demo reel they made for me opened doors otherwise inaccessible. Their training allowed me to perform well whenever on radio and TV, always being invited back for more. Their press kits are the best I’ve seen in the industry; their growing publishing arm allowed me to publish my magnum opus. They are a class act all the way."
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~Jeff Schweitzer, PhD - Platinum Guestpert
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~Carole Lieberman, M.D., Media Psychiatrist – Elite Guestpert / On Camera Training Client
"Ranking went back up to # 6 on the top 10 list."
"I am soooo grateful to have had this great experience. And we have sewn 10,000+ seeds and gotten millions of impressions. How amazing! Thank you so much for my best selling book."
~Darren Campo - Platinum Guestpert
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~Christopher Dukes – Standard Guestpert
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~Dianne Gubin – Elite Guestpert / On Camera Media Training Client
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~Dr. Diana Kirschner - Elite Guestpert, @drdiana
"I am so impressed with your energy, experience and ideas! You packed a lot of information into the 4+ hours. I found the video exercise was particularly helpful to me. Thank you for helping me break out of the 'reporter restraints' and be free to be the TV Guestpert! I now realize how I need to start solidifying my credibility in that role."
"Thank you again, Jacquie -- I'm excited to work on clarifying my message and sharing my stories.... 'as a mother of two'."
~ Karen Owoc - Standard Guestpert / On Camera Training Client
"I found your book at our local library and I love it!...Your website is very user friendly, also. I plan to log in and list myself as one of your "TVGuestperts" as soon as I get my 5 finger brand hand together!"
~Sara Tetreault www.GoGingham.com / (Stylishly Frugal Living)
"We never would have believed five minutes could be so profitable! We sold over $40,000 of product after our five minute segment on “Martha”, and we could track re-broadcasts of our segment based on sales to our business for the following year."
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A fan of yours,
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"I recently used an expert who did not come through Jacquie Jordan & even though I prepped her & wrote out her bullet points, the expert did not deliver as we rehearsed. She was thrown off by the host, got confused & looked lost through the rest of the segment. This hasn't happened with experts who come through TV Guestpert."
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"Like many creative types, after finishing my first masterpiece, I had no idea how to begin promoting myself. It was overwhelming and frightening to even think about. I was fortunate enough to meet with Jacquie Jordan at TV Guestpert and read her book, Get On TV!, my goal is no longer to be on Oprah or Ellen DeGenres tomorrow, but I now have a road map to get there and be ready for it. More importantly, I feel like promoting myself can be fun, empowering, and completely possible!"
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When we place the Jacquie Jordan Inc. logo on a Guestpert’s profile, it is because Jacquie Jordan Inc. has produced their demo reel. It’s a special seal of approval that lets the producers know the distinction between demo reels produced by Jacquie Jordan Inc. and demo reels not produced by Jacquie Jordan Inc. on the TVGuestpert site.