Speaking Point: Every advance in technology creates greater ability to target information to consumers, while also having privacy implications at the same time. Geo-targeting via mobile devices has caused a renewed debate over mobile privacy and will be a hot issue in 2012.
Speaking Point: Geo-targeting offers convenience to consumers, but they must be made aware of how the information is going to be used.
Speaking Point: Intense focus on issue in 2012 in Washington from White House, FTC to Congress.
Speaking Point: Geo-targeting should be opt-in only and with easy opt-out.
Speaking Point: In South Korea, geo targeting is being marketed as way to monitor cheating spouses, but they can buy device that gives false geo reading as well.