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'Bloggers' are the next generation of celebrities.
My friend and Television Executive Colleen says that 'bloggers' are the next generation of celebrities. And it's been increasingly interesting to see the amount of people that are stepping into their writing power, and now, we have the technology available to disseminate the writing of others in a moment to moment basis around the world. In the medium that we work in, short form content that translates to the speaking word is our currency. Elite Guestpert, Scott Ventrella, is known to us as our 'Business & Ethics' expert. And yes, with the state of the economy, there is PLENTY to discuss about who in leadership is riding the line of ethics. On the perch that we sit on as a company, it is our job to create as many opportunities as possible on behalf of our Guestperts to support them in getting their message into the media and into the mainstream of thought and discussion. With the release of the summer movie, "Horrible Bosses" - Scott turned that 'hook' into an opportunity to use his expertise.