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As a micro-gesture specialist and master Hypnotherapist, Sanjay started as being a bit of a troublemaker from the beginning. He was suspended from high school after brokering the sale of his school to Pepsi for $1.2 million.

He started as an apprentice at the Toronto Film Festival at age 14. He produced his first national show on CBC at age 16 called "Life The Program" (to which he was missing one obviously). By 23, he had been VP of packaging for Characters Talent Agency, the largest agency in Canada, and produced the Cannes and TIFF winning feature "Spider" directed by David Cronenberg.

After earning Master Hypnotherapist and micro-gesture specialist, he started BurmanBooks.com to teach these techniques and others. The following year, and by his second year in business, had signed the authors of The Secret. In 2007 he launched BurmanBooks Entertainment which produces motivational content, and in 2008 acquired TruMedia Group Distribution out of Boston.

His second book, Do Everything They Tell You Not To Do If You Want To Succeed, is now in stores. He currently serves as director of the Canadian College of Hypnotherapy and is sponsored by Tommy Hilfiger.